Our Company

Our Company

Behind the bars and gum that help you regain control of your cravings

Who we are Snack Less + Desert Lab

For over 10 years, we’ve been growing, cultivating and researching Hoodia parviflora, a cactus-like plant known for its effect on people's appetite perception. Snack Less / Desert Labs is the world’s leading Hoodia parviflora products company, utilizing advanced agro technical, medicinal, plant research and consumer product development capabilities in its unique food, dietary supplements and diet aids.

Combining ancient desert traditions with advanced technologies we make sure you get the best ingredients in our products.

All our products are Non-GMO, Vegan, Dairy Free, Gluten Free and Kosher (OU).

Our Mission: effortless appetite control

Help you regain control and chew your cravings away using the unique Hoodia parviflora plants from our fields in the most convenient and tasty products

From seed to your hand

Desert

Negev desert mountains

Grow from seeds

Negev desert mountains

Unique growth protocol

Negev desert mountains

Harvest

Negev desert mountains

Process

Negev desert mountains

Your hand

Negev desert mountains

Where we were

" 2006 "

We got acquainted with the unique attributes of the Hoodia plants.

Where we were

" 2007 "

We started testing 4 different species of Hoodia in the fields of Kibbutz Yotvata and in the lab.

Where we were

" 2009 "

Decided to focus on the Hoodia parviflora species which proved to be better than other Hoodia species.

Where we were

" 2010 "

Clinical studies of Hoodia parviflora in New York and Hadasa hospital, Jerusalem.

Where we were

" 2011 "

Started GRAS (Generally Recognized As Safe - FDA protocol) approval process of Hoodia parviflora.

Where we were

" 2013 "

Our Hoodia parviflora is approved GRAS.

Where we were

" 2014 "

Launched Snack Less chewing gum.

Where we were

" 2015 "

Launched Snack Less date and nuts bars.

2006

2007

2009

2010

2011

2013

2014

2015