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hoodia parviflora tested in a lab

Science

Learn about our all-natural ingredient that helps you take control of cravings.

Hoodia Parviflora!
flowers on Hoodia Parviflora plant

What is Hoodia Parviflora?

For thousands of years the Hoodia plant has been eaten by an ancient African tribe, the San Bushmen of the Kalahari Desert, to ward off hunger during long hunting trips. They shave the spines from the skin of this succulent cactus-like plant and consume it fresh.

flowers on Hoodia Parviflora plant

How does it work?

Normally when we eat, glucose levels rise. This increase is sensed by the brain’s hypothalamus, which registers the “I’m full” message, so we stop eating, typically about 20 minutes later. Like blood sugar, Hoodia signals the brain that the body feels full and satisfied, but Hoodia works faster to signal the hypothalamus that you’re full. So you’ll eat less.

flowers on Hoodia Parviflora plant

Our Hoodia Parviflora is special

For over 10 years, We have been developing and researching Hoodia parviflora in the southern deserts of Israel between the Dead Sea and the Red Sea, where Hoodia parviflora thrives in a climate almost identical to the Kalahari Desert. Focusing only on pure Hoodia parviflora species, scientists identified and propagated the type of Hoodia that is most suitable for appetite control. Our process, controlled for quality, from seeds and seedling production, results in a product that is fresh as it is in the field.

BMI change with control craving
BMI change with control craving
Reference:

Efficacy and acceptance of a commercial Hoodia parviflora product for support of appetite and weight control in a consumer trial

http://www.ncbi.nlm.nih.gov/pubmed/25453380

Genotoxicity of dried Hoodia parviflora aerial parts

http://www.pubfacts.com/detail/23348409/Genotoxicity-of-dried-Hoodia-parviflora-aerial-parts

Subchronic and reproductive toxicity of whole dried Hoodia parviflora aerial parts in the rat

http://www.pubfacts.com/detail/23348409/Genotoxicity-of-dried-Hoodia-parviflora-aerial-parts

EFSA - Safety of dried aerial parts of Hoodia parviflora as a novel food pursuant to Regulation: http://onlinelibrary.wiley.com/doi/10.2903/j.efsa.2017.5002/full
Brown Medical School - Increased ATP content/production in the hypothalamus may be a signal for energy-sensing of satiety: studies of the anorectic mechanism of a plant steroidal glycoside https://www.ncbi.nlm.nih.gov/pubmed/15312781
Shanghai Key Laboratory of Signaling and Disease Research - Molecular matchmaking between the popular weight-loss herb Hoodia gordonii and GPR119, a potential drug target for metabolic disorder
https://www.ncbi.nlm.nih.gov/pubmed/2524658

School of Chemistry, University of KwaZulu - An appetite suppressant from Hoodia species https://www.sciencedirect.com/science/article/abs/pii/S0031942207003378
Department of Medicine, Albert Einstein College of Medicine - Efficacy and acceptance of a commercial Hoodia parviflora product for support of appetite and weight control in a consumer trial https://www.ncbi.nlm.nih.gov/pubmed/25453380
Unilever Research & Development, Vlaardingen, Netherlands - Effects of 15-d repeated consumption of Hoodia gordonii purified extract on safety, ad libitum energy intake, and body weight in healthy, overweight women: a randomized controlled trial