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Learn about our all-natural ingredient that helps you take control of cravings.

What is Hoodia Parviflora?
For thousands of years the Hoodia plant has been eaten by an ancient African tribe, the San Bushmen of the Kalahari Desert, to ward off hunger during long hunting trips. They shave the spines from the skin of this succulent cactus-like plant and consume it fresh.

How does it work?
Normally when we eat, glucose levels rise. This increase is sensed by the brain’s hypothalamus, which registers the “I’m full” message, so we stop eating, typically about 20 minutes later. Like blood sugar, Hoodia signals the brain that the body feels full and satisfied, but Hoodia works faster to signal the hypothalamus that you’re full. So you’ll eat less.

Our Hoodia Parviflora is special
For over 10 years, We have been developing and researching Hoodia parviflora in the southern deserts of Israel between the Dead Sea and the Red Sea, where Hoodia parviflora thrives in a climate almost identical to the Kalahari Desert. Focusing only on pure Hoodia parviflora species, scientists identified and propagated the type of Hoodia that is most suitable for appetite control. Our process, controlled for quality, from seeds and seedling production, results in a product that is fresh as it is in the field.

